Google is no longer impressed by SEO and key words. Its bots focus on websites that are active: regular updating of information through content refreshing, blogging, articles posted, and the like.
When did you last post a blog or an article on your website? Do you have it built into your schedule or is it one of those things that started as a good intention but keeps sliding?
A SIGN OF HUMAN INTELLIGENCE IS PATTERN RECOGNITION
When I visit a website that shows a sequence of about 3 blogs in quick succession, say about a year or two ago, I KNOW this is a person who started out with good intentions but who’s let it slip. Is it because they’ve become really really busy or is it because they’re not very good at seeing things through? Whatever the reason, I am less likely to dwell at the site and even less likely to contact the person offering their goods and services on the site, and I suspect most others react the way I do. We see the intention but not the delivery.
As you will see if you browse my blogs here, I have been a prime example of what I just described. It is a matter of deep irony I realise this morning, that I’ve been so busy as a ghostblogger, writing for clients around the globe and doing other stuff, like coaching and mediating conflicts, developing training material, and vacationing with the family in Canada, USA and South Africa, that I’ve neglected my own blogging and writing articles under my own name. Its one of those things that Eric Edmeades talks about: the difference between working ON your business and working IN your business. It is a gloriously sunny day on the harbour. The maple in front of the house is screaming out its neon yellow colours and the blue jays are clowning around the birdfeeder where the dog killed the rat last week. It is a fine day to resume blogging under my own name.